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Mobile LED advertising trucks, such as AdmobileTV, offer many advantages to business, products and services. Here are some advantages supported by research statistics
More brand recognition
Digital truck advertising on the side of trucks helps get your brand’s message to more people, in less time. Mobile billboards on trucks allow more people to see your brand, more often, thereby improving brand awareness and recognition in more places. allovermedia
Greater recall rates
Digital mobile billboards have greater recall rates, as much as 97%, and are more effective and flexible than traditional billboard advertising according to ledcraftinc
Highly effective at capturing attention
Mobile billboard LED trucks are highly effective in acquiring the attention of drivers and pedestrians. Studies indicate that 90% of people who see a mobile digital billboard truck will remember the advertiser’s brand or message according to mobilemarketingaustralia
Highly targeted
Mobile billboards offer highly targeted advertising, and can earn more impressions on the dollar compared to other forms of out-of-home advertising according to trueimpactmedia
Cost-efficient
Mobile billboards are cost-efficient, and there are different executions that small businesses can use depending on how much they want to spend and how large they want their messages to be according to movia
Higher Recall and Engagement:
LED advertising mobile billboard trucks tend to have higher recall and engagement rates compared to print media. According to studies, LED billboards have been found to have up to 45% higher recall rates compared to static print billboards (source: Arbitron). The dynamic nature and eye-catching visuals of LED displays on mobile billboard trucks capture attention and leave a lasting impression on viewers
Growing Market
Digital out-of-home advertising on mobile billboard trucks is a rapidly growing segment within the DOOH industry. The mobility and flexibility offered by these trucks are attracting advertisers looking to reach their target audience in various locations.
What is the recall rate for digital mobile billboards compared to traditional billboards?
According to the research results, digital mobile billboards have a recall rate of as much as 97%, which is higher than traditional billboard advertising
The Transport Advertising Council reports 97% recall rates with mobile billboards, and Product Acceptance and Research Inc reports 80% recall rates for specific ads
Outdoor Advertising Magazine also said that outdoor mobile media billboards have a 97% recall rate, and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising
Therefore, it can be concluded that digital mobile billboards have a higher recall rate compared to traditional billboards.
How does the recall rate of digital mobile billboards compare to other forms of advertising?
Digital mobile billboards have a very high recall rate compared to other forms of advertising. Here are some statistics and findings that support this:
- Outdoor mobile media billboards have a 97% recall rate, according to Outdoor Advertising Magazine
- Mobile billboards boost name recognition 15 times greater than any other form of advertising, according to the European Outdoor Advertising Association
- Mobile billboards have a high recall across many segments, and over-index compared to almost every other out-of-home format, according to the Nielsen OOH Advertising Study
- Mobile advertising is more effective than traditional outdoor advertising, according to survey respondents and industry analysts
- Mobile billboards generate more attention than static billboards, according to Perception Research
Here are some key statistics related to DOOH (Digital-Out-Of-Home)advertising:
Global DOOH Market Size: The global digital out-of-home advertising market was valued at around $26.21 billion in 2020, and it is projected to reach approximately $40.99 billion by 2026, with a compound annual growth rate (CAGR) of around 7.8% during the forecast period (source: Mordor Intelligence).
DOOH vs. Traditional OOH: Digital out-of-home advertising is experiencing rapid growth compared to traditional out-of-home (OOH) advertising. According to estimates, DOOH accounted for approximately 29% of the global OOH advertising spending in 2020, and it is projected to increase its share to over 33% by 2023 (source: MAGNA Global).
Increasing Digital Screen Deployment: The number of digital screens used for DOOH advertising is on the rise. It is estimated that there were over 550,000 digital screens globally in 2020, and this number is expected to reach approximately 710,000 by 2023 (source: PQ Media).
Consumer Engagement and Recall: DOOH advertising has shown strong potential for engaging consumers and driving brand recall. According to research, DOOH ads can reach up to 70% unaided ad recall, and they have been found to increase purchase intent by up to 17% (source: Outsmart).
Mobile Integration: Integration with mobile devices is becoming increasingly important in DOOH campaigns. Around 65% of consumers have engaged with DOOH ads using their smartphones, and 42% have taken action as a result of seeing a DOOH ad (source: Nielsen).
- Mobile billboards boost name recognition 15 times greater than any other form of advertising, according to the European Outdoor Advertising Association
- Mobile billboards have a high recall across many segments, and over-index compared to almost every other out-of-home format, according to the Nielsen OOH Advertising Study
- Mobile advertising is more effective than traditional outdoor advertising, according to survey respondents and industry analysts
Is mobile billboards advertising effective?
Billboard advertising is so successful because they are seen by millions of people every day. This makes them one of the most cost-effective methods of reaching large audiences quickly and easily across a wide or local geographic area.Oct 18, 2022
Are billboards cheaper than TV ads?
Mobile LED Billboards are one of the lowest-costing, highest-reaching forms of advertising. It can be much cheaper than TV and print advertising and the cost per impression trumps most digital mediums.
What are some examples of successful digital mobile billboard campaigns that have high recall rates
There are some general strategies and benefits that can help optimize mobile billboard campaigns and increase recall rates.
- Product launch strategies: Mobile billboard advertising can be an effective product launch strategy for businesses looking to get the word out about their new products
- Optimization based on marketing funnel: Mobile billboard campaigns can be optimized based on the marketing funnel to ensure that the message is reaching the right people at the right time
- Cost-effective: Mobile billboards are a cost-effective means of reaching large numbers of people in important areas, according to The Neuron
- High visibility: Mobile billboards are highly visible and can go where static billboards can’t, including suburban, residential, and other hard-to-reach places, according to The Neuron
What are some common themes or strategies that successful digital mobile billboard campaigns in different industries have in common
- Targeted advertising: Mobile billboards can be highly targeted to reach the right people in the right place at the right time, resulting in more quality impressions, according to Do It Outdoors
- Repetitive messaging: Repetitive messages, slogans, images, and themes can create brand awareness and familiarity with the consumer, according to Lime Medi
- Cost-effectiveness: Mobile billboards are a cost-effective means of reaching large numbers of people in important areas, according to The Neuron
- Visibility: Mobile billboards are highly visible and can go where static billboards can’t, including suburban, residential, and other hard-to-reach places, according to The Neuron
- Optimization based on marketing funnel: Mobile billboard campaigns can be optimized based on the marketing funnel to ensure that the message is reaching the right people at the right time, according to Do It Outdoors
- Product launches: Mobile billboard advertising offers an effective product launch strategy for businesses looking to get the word out about their new products, according to Allover Media
What are some common mistakes to avoid when designing digital mobile billboard ads
There are some common mistakes to avoid when designing digital mobile billboard ads:
- Overcrowding the content: It is essential to prioritize clarity and brevity when designing a mobile digital billboard ad. Avoid cluttering the limited space with excessive information, according to Bulldog Billboards
- Poor design: Poor design can make the ad difficult to read and understand, according to Digital Ad Boards
- Not considering the location: It is important to consider the location of the mobile billboard to ensure that the message is appropriate for the audience in that area, according to Alberta Sign Rentals
- Lack of contrast: Lack of contrast between the text and background can make the ad difficult to read, according to Media Space Solutions
How can you effectively communicate a message in a limited space on a digital mobile billboard ad
When designing a digital mobile billboard ad, it is important to effectively communicate the message in a limited space. Here are some tips based on the search results:
- Prioritize clarity and brevity: Avoid overcrowding the content with excessive information. Focus on communicating the message concisely and effectively, according to Bulldog Billboard
- Speak directly to the target audience: The mobile billboard creative should speak directly to the precise target audience where it will resonate the most, according to Do It Outdoors
- Be versatile: Mobile billboards are versatile, impactful, and cost-effective advertising strategy, according to Jungle Communications
- Increase visibility: Use enticing, bright, electronic LED screens to increase visibility, according to The Neuron
- Prioritize recall: Outdoor mobile media billboards can have as high as a 97% recall rate, according to Cosmo Mobile Media
What are some design elements that can help make a message stand out on a digital mobile billboard ad
Engaging content
The best advertisements usually include some element of engagement or entertainment, according to Movia Media
Targeted messaging
Bold and contrasting colors
Bold and contrasting colors can help the message stand out and be easily readable, according to Bulldog Billboards
Clear and concise messagingClear and concise messaging can help the message be easily understood, according to Jungle Communications
High-quality images
High-quality images can help the message be visually appealing and memorable, according to Template.net
Creative design options
How can color be used effectively in a digital mobile billboard ad
Color can be used effectively in a digital mobile billboard ad in the following ways:
Be smart about colors
Smart use of color is probably the top tip for effective billboard design, according to True Impact Media
Use bright colors
Using bright colors can make passersby more likely to look at the advertisement, according to Movia Media
Complement the logo
The logo must complement the advertisement’s color and layout, according to Bulldog Billboards
Use appropriate color files
Digital design requires specific technologies so that colorful features pop and saturate like they do in the real world. For digital billboards, that technology comes in the form of RGB color files, according to True Impact Media
Consider color psychology
Color psychology plays a role in billboard advertising. For example, blue is associated with trust and security, while red is associated with excitement and passion, according to Tasty Ad
What are some color combinations that work well together in digital mobile billboard ads?
There are some color combinations that work well together in digital mobile billboard ads:
High contrast colors
Color choices and combinations that create high contrast will enhance the readability of the billboard advertising and create a strong visual memory of the message, according to Meadow Outdoor
Complementary colors
Complementary colors are opposite each other on the color wheel and can create a visually striking effect, according to Creatopy
Consistent brand colors
Consistent use of brand colors, fonts, and style across all media channels, including digital mobile billboard ads, can help create a strong brand identity, according to Allover Media
Colors that complement the logo
How can you choose colors that match your brand’s identity for a digital mobile billboard ad
Here are some ways to choose colors that match your brand’s identity for a digital mobile billboard ad:
Brainstorm your brand color scheme
One way to brainstorm your brand color scheme is to create a mind map of all the significant aspects of your brand identity, according to Canva
Be consistent
Be sure everything from brand voice and tone to brand colors, fonts, and style is consistent across all media channels, especially digital mobile billboard ads, according to Allover Media
Use high contrast colors
Color choices and combinations that create high contrast will enhance the readability of the billboard advertising and create a strong visual memory of the message, according to Meadow Outdoor
Use appropriate color files
Digital design requires specific technologies so that colorful features pop and saturate like they do in the real world. For digital billboards, that technology comes in the form of RGB color files, according to True Impact Media